Internet Strategy Framework

OTC created the Internet Strategy Framework to help companies leverage the power of the internet in their own business model..

For more information about the Internet Strategy Framework email sales@onlinetech.net or call 734-213-2020


  • Why an Internet Strategy Framework?

    • A framework provides a foundation for developing and describing whatever strategy is necessary for the current environment. It brings consistency to the strategic process


    • Leveraging the power of the Internet (the hyper-connected world) requires cross-department coordination with an organization. This requires a framework that spans multiple departments.


    • A framework provides provides a way to describe a strategy to all stakeholders in a consistent and timeless manner.


  • OTC's Internet Strategy Framework

    • The Internet is a hyper-connected, massively digitized world. The opportunities this presents touch every aspect of an organization: branding; marketing; delivery; operations; accounting and even corporate culture development to name a few.

    • It's not just a website. Entire new business opportunities are available due to the power of the hyper-connected massively digitized world of the Internet.

    • The Internet Strategy Framework has 5 layers that follow a typical sales cycle: brand awareness to customer referral


 

      • 1 - Exposure / Brand awareness - There are 10s of millions of websites. How does anyone find you? In essence, how do you gain visibility in this mass of data? 


    • 2- Generating Traffic and Information - Once you've found a way to be visible how do create a compelling message to turn that visibility into traffic to a more detailed explanation of your message?


    • 3 -- Improving Conversion - Once they've seen your message how do you convert them into a paying customer?


    • 4 - Deploy / Support - The Internet can greatly aid the process of deploying and supporting your product. FAQ's, online knowledge bases, downloadable products and services are examples.


    • 5 - Communicate / Extend - Your customers create content that will help each other. When coupled with the power of the Internet you can gain the network effect. The value of being a customer goes up as you have more.